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KNOW ABOUT WHAT IS THE PURPOSE OF GREETING CARDS

» Posted by on Oct 27, 2019 in Blog | 0 comments

Every year, it is common to share wishes for success and happiness with customers to start the New Year. These greeting cards have several functions.

As a first step, the greeting card establishes a close relationship with its customers. You show them that they matter to you and they feel privileged, which will inspire them to maintain their relationship with you. This makes you gain confidence and loyalty. Then, the greeting card helps to highlight the identity of your brand and its values. A personalized card with the colors of your company will set you apart from your competitors.

Beautiful New Year message for your coworkers

 “To all my colleagues in the office I want to share this greeting to wish you a Happy New Year and also to thank you for the honor and privilege of working at your side.”

Why send a New Year greeting card

First to please. Remember that many people are not like you, surrounded and with a lot of contact. Receive greeting cards important for some people because it is a message saying: We know that you exist, we value you, and we think of you. A grandparent, an old cousin, a tent, an uncle, an elderly neighbor will be sensitive to your gesture. Sending a greeting card is a small gesture for you, but receiving it from these people can be a great comfort.

The same goes for greeting cards sent to younger people. If you are the godfather or godmother of a young person, it is a sign that you think of her. Beyond the generations, to communicate by telephone, by SMS, or by mail is ancient. At each birthday a card can also be sent to a young person. It is a sign of gentleness.

In a more practical way, you have to maintain relationships. These relationships are not always professional; it can be a family network. If one day you need the help of someone you will be able to ask for help more easily if you have occasionally thought about it by sending out a greeting card each year. Celebrating the New Year is an excuse to keep in touch.

On the professional side, one might think that it is no longer necessary to send a corporate greeting card to its customers. Still, it’s a marketing gesture. Indeed, we must never be forgotten by our customers. Finding a new client is expensive, so keep the ones you have.

By sending a greeting card to customers, you remember his memory. Thus, as soon as he has a project he will turn more easily to you. Sometimes you want to start a project and contact the suppliers, but you cannot find the time. By sending a greeting card on which is indicated all your coordinates; you assist the task to your customer to contact you. So you can trigger an order with your Happy New Year greeting card. The greeting card can therefore be a marketing medium of great profitability.

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